This page contains general information about HitExchange. If you
are a first-time visitor, we suggest you begin with the
Quick Tour, which describes our services in
What is a banner exchange?
A banner exchange is a network of web sites that advertise
for one another using banners like the one above. A central server
stores and displays the banners for everyone. When a user clicks on a
banner, the server sends the user to the correct site.
How much does it cost?
FREE! Your site displays other members' banners. In return they
display your banner at their web sites. This exchange is free, no
strings attached. If you are still suspicious, then please read the
Take the Quick Tour
To learn more about our services, please take the
Free? What's the catch?
Most banner exchanges will tell you that there is no catch for
using their service, but that's not true. They make money by
advertising paid clients at your site. The following example will
show you the extent of this exploitation.
Consider a banner exchange with 10,000 members and an exchange
ratio of 2-to-1. If every member displays 10 banners today, then
the total banner impressions will be 100,000. But the banner exchange
only owes each member 5 impressions, which leaves the operator with
50,000 impressions to sell.
The typical advertising rate is $500 for 50,000 banner
impressions. Everyday the banner exchange is able to make that
much money from its members' web sites, which include yours. In
one month, the figure accrues to $15,000! And when no one buys
the extra impressions, banner exchanges advertise themselves.
How is HitExchange different? For starters, we don't have a fixed
exchange ratio. We distribute our extra banner impressions to our
members. Your site won't advertise any banners for non-members. You
won't even see banners advertising HitExchange. Only members can
advertise at your site. Period.
We make money by selling a small amount of hit credits to
members. Normally members earn hit credits when visitors click
on the banners being displayed at their site. With more hit credits,
a member can receive more of the extra banner impressions we
distribute. But nobody can have a monopoly in the distribution --
no matter how many hit credits they buy.
There is one small catch, but it is for us, not for you. If our
members don't buy enough hit credits, then we will lose money on the
inherent costs of operating and maintaining our service. But we're
not complaining. HitExchange is built upon customer satisfaction, and
that's one thing we won't sell out, not even for profit.
What about other banner exchanges?
If the above answer doesn't convince you, then perhaps our
between HitExchange and three other well-known banner exchanges will.
We not only give back to our members more impressions, we also offer
On our home page, you can see our 7-day
summary report of banner statistics, which often shows the majority of
members receiving exchange ratios of 1.00 and greater. How is this
The reason is simple. We are fortunate enough to attract many
popular sites. You can see their exact impression counts on our
Top Ten List.
Although these sites' exchange ratios are lower than 1.00, they
remain in our program because we deliver to them more visitors than
other banner exchanges. It's a testament to the power of a truly
cooperative banner exchange. Everyone benefits regardless of their
existing traffic volume.
Another reason is the HitExchange web site. We don't
advertise HitExchange at our members' sites, yet our site displays
banners for members. Our site contributes to the total number of
banner impressions without drawing it.
New members also contribute in the same way. Before membership is
approved, their sites already display banners for other members.
Non-members may advertise at the HitExchange web site itself, but
only members may advertise in the banner network. Go to
this page for more details.
HitExchange was launched in retaliation to the unfair
practices of other banner exchanges, who exploit their members for
We served our first banner on August 24, 1998, but the
preparation began four months earlier. To date, we have poured
countless hours in the design, programming, and refinement of this
banner exchange. Our work and efforts converge on this one goal:
to provide the most honest and fair banner exchange on the
Our Mission Statement
HitExchange is committed to member satisfaction. We place top
priority in serving and assisting our members because our success
depends on their success. With every new member, we move closer
to an all-expansive banner exchange that links the world to your
..... Webmaster, Programmer, Founder
..... Membership Supervisor
..... Content Manager
..... Database Specialist
..... Executive Editor
..... Contributing Editor
..... Contributing Editor
..... Contributing Programmer
..... Web Consultant
April 1998 - Andy discovered
the truth about banner exchanges.
June 18, 1998 - OpenDebate
mentioned in the New York Times.
August 24, 1998 - Beta testing began.
We welcome your comments and suggestions. As we are often
overwhelmed by the volume of incoming emails and correspondence,
please be patient while awaiting our reply.
Sales and Advertising:
HitExchange c/o Idealicus Technologies
P.O. Box 6182
Irvine, CA 92616
Due to limited personnel, we do not offer voice support at this time.
Members: Please use your account's Memo Desk page to
communicate with us.