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The Banners Page

This page shows the banners in your account. You may store up to eight banners. But when you have four or more, it may take a while to load because more data is being transfered to your browser.

The position of a banner on this page doesn't effect how often it is selected for display at other sites. The Display Probability section describes how banners are selected for display.

New Banner

Click on 'Add' to upload a new banner into your account. Your banner must be in the GIF format. Animation is allowed but it must be no longer than 10 seconds. The banner's file size must be less than 15K (15,360 bytes). And the image dimension must match one of the supported banner sizes: small (400 x 40), medium (400 x 50), or large (468 x 60). The banner shouldn't include a border. All banners are displayed with a one-pixel border in the color blue (RGB #FF0000).

Guideline for Banner Content
  • All banners must be rated "PG," which means no obscenity (explicit or inferred, e.g. "sh&t"), no nudity, no sexually suggestive or erotic images, no controversial or hideous images (e.g. carcass), and no defamatory language.

  • No sex appeal (e.g. swimsuits or scantily dressed women or men) are allowed on your banner unless your site is rated "R".

  • You may not copy or use banners from another site without author's permission, even if only a small portion of the banner is copied.

  • No false advertisement. Your banner must relate to your site. For instance, you may not advertise "Free T-Shirt Give-Away" if it isn't true. And you may not advertise "Get Paid to Surf" or any other affiliate program you belong to.

  • Use English. Please include English subtitle if your banner is not in English. That is the most common language of our members and the visitors to their sites.
  • Special Note about Animation

    Animated and non-animated banners have equal exposure in our network. For sites that disallow animation, they will still display animated banners, except those banners will be fast forwarded to their last frame and freeze on it. Please keep this in mind when creating animated banners. Put your emphasis on the last frame.

    Banner Transparency

    You may use transparency in your GIF banners. Don't worry if you don't know what is it. Many graphics programs use it to compress animated banners. So most members don't even know that their banners contain transparency. But if you are among the few who use transparency manually, please note that the background color for HitExchange banners is blue. Be sure to check your banner with your site's listing in the Hot! Directory to verify its final appearance.

    Current Banners

    Each section shows a banner. See the 'Glossary' section at the bottom of the page for explanation on the terms. To change the banner's attributes, click on the 'Edit' button. You can also replace a banner with 'Edit'. To delete a banner, select the "I'm Sure" checkbox first, and then press the 'Delete' button.

    The 'Reset' button in the statistics table enables you to keep track of the data in a time frame different than the preset ones. Every time you press it, the entire row will reset to zero. By reseting two banners at the same time, you can later compare their performance.

    Display Probability

    How often will the HitExchange server display a banner? The answer is a combination of your exchange ratio and the display probability that you assign to the banner. Your exchange ratio determines the number of times your banners, together as a group, will be displayed. The display probabilities dispense that number to each banner.

    The display probability for a banner is the relative probability for displaying the banner with respect to other banners of the same size. Relative means that they don't have to add up to 100%. It is their ratios to each other that determines the probability. For example, if you have 3 banners, all of which are the same size with the following display probabilities:

      Banner 1 = 100%, Banner 2 = 100%, and Banner 3 = 100%

    All 3 banners will be displayed equally often. The result is the same if you assign each to 50%. If your banners are displayed 300 times in one day (according to your current exchange ratio and the number of banners displayed at your site), then each banner will be displayed about 100 times. But if you change the ratio of their display probabilities, you can force Banner 1 to display twice as often as Banner 2 or 3:

      Banner 1 = 100%, Banner 2 = 50%, and Banner 3 = 50%

    Our server will display Banner 1 about 150 times while Banner 2 and 3 will each be displayed about 75 times.

    The actual number of displays for each banner will vary because we use a probabilistic method to selecct banners for display.

    0% display probability is an exception. It prevents a banner from being displayed at all. If you set all your banners to 0%, then your account will be placed on hold because it would have no banner to display.

    When you have banners of different sizes, then the number of displays for each banner is more difficult to control. You cannot set the display ratio for different banner sizes. That ratio is set according to the currently available display slots. If more members display 468 x 60 banners at their sites on a given day, then banners of that size will be displayed more often that day. We suggest everyone uploads at least one banner in each size to avoid being blocked out.

    Exchange Ratio Calucation

    See this page.


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