Frequently Asked Questions
1. Why is my account on hold for "HTML Code Not Detected"?
Your Site URL and banner Click-Thru URL must
prominently display a HitExchange banner or button as per
Banner Display Rules. Our spider program
periodically scans your site for our HTML code. During the last scan,
it could not detect the code.
for a detailed diagnosis.
Your Site URL (and banner Click-Thru URL - if in
use) must prominently display a HitExchange banner or
button according to our
Banner Display Rules. Our spider program
periodically scans for their HTML codes within the first 20,000
characters of those pages. But during the last scan, it could not
detect our HTML code.
The scan only looks at the first 20,000 characters because beyond
this range, a prominent display of our button or banner is unlikely.
As a matter of good design, all web pages should be kept within this
limit anyway to minimize the load time.
You must copy our HTML code EXACTLY.
This is the most common mistake for this hold. There
should be no excess HTML tags in the code, such as <BR>,
<B>, or <I>. Verify the HTML code from your browser using
its "View -> Page Source" or "View -> Source" menu option.
Another possible cause is redirection. Your Site URL
should not redirect to another URL. Web site owners often prefer
short URL's because they are easier to remember and looks better on a
business card. But the Site URL in your profile is almost
never seen by other members. There is no need to use the shorten URL.
After you correct the problem,
click here to
request an immediate detection of the HTML code. This hold should be
lifted if all is well. Otherwise our server will try the detection
again every two hours.
2. My account isn't on hold, why did I receive an e-mail notice?
When your account is put on hold for more than 24 hours, our
server will send you an e-mail notice. Usually the hold is placed by
our spider program, which monitors all accounts for anomalies. The
same spider program also removes the hold when an anomaly no longer
exists. If you received the on-hold e-mail yet your account isn't on
hold when you login to check it, then our spider program probably
lifted the hold already.
3. Why is my exchange ratio falling below the minimum 0.67?
Almost all cases of low exchange ratios are caused by one or a
combination of the following reasons. Please
contact us should you need further assistance.
Your Banner CTR. If the CTR of your banner is poor (>
160:1), then our server will also lower your exchange ratio. It's
your wake-up-call to re-design the banner or change its target
categories for better results. See
- Account On Hold. While your account is on hold, we won't
display your banners at other sites. This leads to low exchange
ratios and a build up of
unused impressions. See your
Memo Desk page to resolve the hold.
- Excess Unused Impressions. If your unused impressions are
increasing everyday, then either your account is on hold (see above)
or your target categories are set too narrowly (see
- Cheating. We consider it cheating when members use special
programs to repeatedly download banners from their web sites. If you
do that, we will detect it and lower your exchange ratio to compensate
- Poor "At Your Site" CTR. Your site must prominently
display HitExchange banners as per Rule
#3. It should not show more than 160 banners per click-thru (CTR
> 160:1) because our overall CTR is only 60:1.
Some members contend that unattractive or uninteresting banners
submitted by other members are the cause of the poor CTR's. But when
we visit their sites, we discover our banners at unfavorable
Our Banner Display Rules are
only the bare minimum. Whenever there is a big difference between the
"At Your Site" CTR and "Your Banners" CTR, you owe it to other members
to improve their banners' visibility at your site:
- Top of the Page. Move the HitExchange banner closer to
the top of the page will improve its CTR, especially on a long
- High Traffic Pages. High traffic pages won't yield good
banner CTR's unless the banners are dispayled within the top 700x500
- Banners Only Pages. Please don't display our banner on
pages that contains only banners. Such pages never generate good
In other click-thru based banner exchanges, a member could in
theory create any ugly banner because it will be shown again and again
until it is clicked. Banners like that will eventually drag down the
entire network. We prevent it by penalizing bad banner designs.
4. Why isn't my banner being shown at other sites?
Is your account on hold? Look to the upper right corner of
this page for a stat box. If it says "On Hold", click on its
"Reasons" link to find out why. While your account is on hold, your
banners will not be displayed at other sites.
Have you displayed banners for other members? If you site
has not displayed banners for others, then your banners will not be
shown. Even if you have unused active hit credits remaining in your
account, your site must still actively show banners for other members
in order to have them show your banners.
How is your target categories? Poor targeting can work
against you. For example, if you target only one category and it
contains very few sites, then your banners will be displayed less
often or not at all. Try adding more targets or clear them
completely, so your banner could be displayed at more sites.
Please contact us if your situation is not
5. Is the clicks for "At Your Site" accurate?
We will stop counting clicks altogether after the third click.
Sometimes a member will ask friends to click on the banners,
thinking they could generate hit credits that way. Or the member will
try to login under different names and perform the clicks himself.
These attempts are illegal and won't work.
We implement many countermeasures to monitor and stop fictitious
click-thrus. One of the natural protection we discovered (and
utilized) is the proxy servers for major ISP's such as AOL and WebTV.
Here is an example. If you are an AOL user, we will treat a click
from your friend across town as the same as your own because two of
you probably share the same proxy server.
We cannot divulge all of our secrets in these countermeasures,
although we do acknowledge in some rare cases that click-thrus are
missed. However, they are more likely to work against members who
attempt to generate hit credits illegally. So we deem these missed
click-thrus as acceptable.
6. How can "Your Banners" have 1 Click but 0 Shown?
Sometimes you may see 1 click for "Your Banners" in the summary
stat even though no banner has been shown. This is not an error. The
Clicks column includes referrals from our
Top Ten List and
Hot! Directory. A visitor could click-thru to
your site from HitExchange without seeing your banner.
You can conduct a test to see this for yourself. At midnight
Pacific Standard Time, our server will reset the daily stats. So look
up your site in the Hot! Directory and click on its listing. This
will take you to your site. In your Account Overview page you will
see the click being registered, yet none of your banners was shown.
7. How do I improve the CTR of "Your Banners"?
First of all, consider the total number of times that your banners
have displayed. It is probably not statistically significant when
that number is less than 1,000. Also, you should look at combined
stats of several days instead of one specific day.
If the CTR of "Your Banners" is indeed poor, then your banners
probably need some make-overs. Start by reading our
Banner Design Tips page. It contains helpful
hints and links for making a better banner. You can also ask other
members to critique your banners in our
Another reason for poor CTR is the target categories. Once in a
while you should clear all targets to advertise your banner on all
sites. Then from the Hit Credit page, you can
observe which sites are sending visitors to your site and set your
target to those sites only. The best performing target categories may