To see some examples, take a look at our
Top Ten List of banners. You may
imitate them, but don't copy anything without the author's prior
Originality - Think of a banners as a work of art. Try
something original or off-the-wall. People tend to notice banners
that are unique.
Colors - Use bright and contrasting colors such as
yellow-black, red-blue, or light-dark. Stay with the primary and
Simple Text - Don't cloud your banner with cryptic text.
Simple phrases are always more effective. A good banner usually has 6
words in each frame.
Curiosity & Humor - Try making people curious about the site
behind the banner. Ask a question or tell a riddle in your banner.
Graphics - Most web pages contain more text than graphics,
so graphics on your banner will make it stand out. Whenever you can,
express your ideas with graphics.
Animation - Like it or not, animation is eye-catching.
Moderate usage often attracts positive attention to your banner.
Moderation is the key word here.
Interface Facade - Emulate a system panel with a light gray
background and buttons. It catches attention. Currently this is very
popular and successful.
"FREE" - The word "FREE" on your banner can increase
click-thrus. But it is most effective when you have a software- or
hardware-related site, and least effective if you are simply offering
free travel or money (because it'll appear to be a scam).
"Click Here" - Works like "FREE" but with a broader appeal.
You may also try "Click Now!" Don't overdo it though. Make it simple