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Free? What's the catch?

Most banner exchanges will tell you that there is no catch for using their service, but that's not true. They make money by advertising paid clients at your site. The following example will show you the extent of this exploitation.

Consider a banner exchange with 10,000 members and an exchange ratio of 2-to-1. If every member displays 10 banners today, then the total banner impressions will be 100,000. But the banner exchange only owes each member 5 impressions, which leaves the operator with 50,000 impressions to sell.

The typical advertising rate is $500 for 50,000 banner impressions. Everyday the banner exchange is able to make that much money from its members' web sites, which include yours. In one month, the figure accrues to $15,000! And when no one buys the extra impressions, banner exchanges advertise themselves.

How is HitExchange different? For starters, we don't have a fixed exchange ratio. We distribute our extra banner impressions to our members. Your site won't advertise any banners for non-members. You won't even see banners advertising HitExchange. Only members can advertise at your site. Period.

We make money by selling a small amount of hit credits to members. Normally members earn hit credits when visitors click on the banners being displayed at their site. With more hit credits, a member can receive more of the extra banner impressions we distribute. But nobody can have a monopoly in the distribution -- no matter how many hit credits they buy.

There is one small catch, but it is for us, not for you. If our members don't buy enough hit credits, then we will lose money on the inherent costs of operating and maintaining our service. But we're not complaining. HitExchange is built upon customer satisfaction, and that's one thing we won't sell out, not even for profit.

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