What's a banner exchange? A click-thru? An impression?
How do I join?
We trade click-thrus and impressions at the same time. Traffic to
your site is guaranteed!
Our member directory has 350+ categories to give you precise control
over targeting and filtering.
Choose from three banner sizes: 400x40, 400x50, and 468x60. There is
also a 88x31 button.
... More Info
Submit multiple banners for display. If you wish, set their target
audience and click-thru pages individually.
Earn extra hit credits by performing community service or voting for
Monitor your site through weekly e-mail reports and IP/URL tracking.
Share ideas with other members in the
Still not convinced? Read these
testimonials from our members.
What is a Banner Exchange?
A banner exchange is a network of web sites that advertise
for one another using banners like the one above. A central server
stores and displays the banners for everyone. When a user clicks on a
banner, the server sends the user to the correct site.
This action is called a click-thru. Each time a banner is
displayed is called an impression.
Joining our banner exchange is easy. First fill out an application
to create a new account. Then insert the HTML code to display banners
from our server into your web pages. Finally, create your own banners
and submit them to us. We will display them at other sites.
Exchange ratio, a common term used by banner exchanges,
measures how often a member's banners are displayed. Our exchange
ratio starts at 0.67 (or 3-to-2). That means for every three banners
displayed at your site, our server will display your banners at least
twice at other sites. But that's not all.
Our members achieve higher exchange ratios with hit
credits. More hit credits will increase their exchange ratios so
their banners are displayed more frequently. Sometimes a member's
exchange ratio could be as high as 5.00.
You earn 0.8 of a hit credit when someone clicks on a banner being
displayed at your site. To prevent members from generating unlimited
hit credits for themselves, we give 50% less hit credits for each
additional click by the same user at the same site.
One hit credit is deducted from your account each time we send a
visitor to your site--unless your hit credit balance is already at
zero. In which case, we will forego the deduction. Your balance will
remain the same.
Even with zero hit credits, we will continue to display your
banner at the 0.67 exchange ratio. After seven consecutive days, we
will also give you one charity hit credit. Under these
conditions your site should receive more than 80% of the visitors that
it sends to other members. Therefore you
trade click-thrus with other members at a 5-to-4 ratio or
Bonus Hit Credits
You can earn hit credits in other ways too. When you
refer new members to us, you will
receive as many as 60 hit credit for each referral. You can also
earn hit credits by voting in the Hot! Site election (we'll explain
this later). Finally, you can also help us
police other members.
With so many ways to earn hit credits, with little effort any
member can receive more visitors than he or she sends to other
members. No other banner exchange can make such a claim.
You can also purchase hit credits if your site needs more
visitors. Our hit credits are unlike the impressions offered by other
banner exchanges. One hit credit, whether it is purchased or earned,
is a guaranteed visitor to your site.
We offer three banner sizes: small (400 x 40), medium (400 x 50)
and large (468 x 60). Your banner must be in one of these sizes. If
you need help creating it, check out our
Banner Design Tips page.
You can submit up to eight banners. Our server will display
them in random rotation with the probabilities set by you. You
can also set each banner's Click-thru URL and
The Click-thru URL is an alternate page to receive visitors following
the click-thru. Normally the visitor is sent to your main page.
At your site, you choose the banner sizes and styles to display.
Each page may display a different banner size, but only one banner per
page is permitted. You can turn off banner animation, which freezes
all animated banners at their last frame. But your banners will also
be frozen when they are displayed at other sites.
Here is a sample of the available banner sizes and styles:
Banner Display Rules
We have a set of
Banner Display Rules
that every member must follow. These rules ensure that everyone's
banner is clearly displayed by other members. But they are not as
strict as you might think.
Rule #1 accommodates those
members who cannot display a full-size banner at their main page.
Instead, they may display a button:
Matching Banner Sizes
Larger banners tend to receive more click-thrus than smaller
ones. Therefore we monitor the banners being displayed at your
site and show your banners in the same size or smaller at other
sites to guarantee fairness for all members.
at Your Site
We Will Show Your Banners of Size
The Hot! Directory is our member's directory. It lists members by
subject category. Members select their own categories according to
the content of their sites, but the selections are subjected to staff
approval. With a heirarchical organization and a built-in search
engine, visitors can easily navigate through the 350+ categories.
The directory features ten
Hot! Sites, voted by members, in
every category. They appear on the front page of the category as our
reward to quality web sites in the banner exchange. It also attracts
non-members to the directory, which gives all members more exposure.
Each member has one vote per category. To encourage participation,
two hit credits are awarded every time a member casts a vote for the
Hot! site. For example, if a
member casted votes for five Hot! sites this week, then the member
will receive 10 hit credits. All votes are carried from week to week.
Other directories may take a long time to update, but not our Hot!
Directory. It is updated immediately. This leads to some occasional
abuses (e.g. foul language), but we believe the benefit to our members
outweighs the occasional nuisance. Besides, we still monitor the
directory closely, especially for changes.
Target and Filter
When you set target categories, our server will display
your banners only at sites belonging to those categories. You can also
set filter categories to prevent any site in those categories
from advertising its banner at your site.
You can also filter by the content rating of sites. Our rating
system has three levels, G, PG, and R, which is similar to the movies
rating. However, our R rating excludes nudity as pornographic sites
are not permitted to join HitExchange.
Our homepage includes three helpful articles. One of them offers
advice on creating banners. Another describes how to improve web
pages. We also wrote an article on additional ways to increase web
site traffic. These efforts reflect our goal, which is to help web
site owners help themselves.
HitExchange stands out from
other banner exchanges. Our hit-credit
system is by far the most fair and generous. We show our member's
banners exclusively while other exchanges sell banner impressions to
non-member advertisers. The biggest difference though is that our
system works better. But you shouldn't take our word for it.
Click here to read some testimonials.
End of Tour
If you have any remaining questions, please consult our
Site Map or
e-mail us. We will be
happy to assist you. We hope you are excited about joining the
smartest and fairest banner exchange on the Internet. We would love
to welcome you to our family of satisfied members.