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Improve the CTR for "Your Banners"

First of all, consider the total number of times that your banners have displayed. It is probably not statistically significant when that number is less than 1,000. Also, you should look at combined stats of several days instead of one specific day.

If the CTR of "Your Banners" is indeed poor, then your banners probably need some make-overs. Start by reading our Banner Design Tips page. It contains helpful hints and links for making a better banner. You can also ask other members to critique your banners in our Discussion Forum.

Another reason for poor CTR is the target categories. Once in a while you should clear all targets to advertise your banner on all sites. Then from the Hit Credit page, you can observe which sites are sending visitors to your site and set your target to those sites only. The best performing target categories may surprise you.


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