We can display your banners exclusively at web sites of your
choice. This is called targeting. You select one or more categories
from the Hot! Directory, and we will only display your banners at the
sites listed under those categories.
Targeting has two applications. You can target your banners to an
audience that is more likely to click on them. So you increase the
number of visitors to you site. You can also target the people who
you want to attract to your site. It may not increase your traffic,
but at least the right kind of people are visiting.
Poor targeting may work against you. For example, if you target
only one category and it contains very few sites, then your banners
will be displayed less often than if you had targeted more sites. So
be careful not to be too restrictive.