You earn hit credits whenever a user clicks on a banner displayed
at your site. But without restriction, the potential for abuse is too
great. A site owner can repeatedly click on banners for more hit
credits. So our solution is to limit the credits a site can earn
from multiple clicks by the same user.
Normally you earn 0.8 credit for each click at your site. But if
the same visitor clicks on a second banner, then you will only earn
additional 0.4 credit. On the third click, you will earn 0.2 credit.
After the third click you earn no more hit credits from that user.
Since a typical visitor clicks on at most one banner per site, you
should rarely see 0.4 or 0.2 creditd per click.
When a user is directed to your site after clicking on your banner
displayed at another site or through your listing in the Hot!
Directory, one hit credit is deducted from your active account. This
slightly decreases your exchange ratio.
If your total hit credits (active + savings) remains at zero for 7
consecutive days, then we will add one hit credit to your active
account. This improves your current exchange ratio above the 0.67
minimum. Therefore the average exchange ratio over the lifetime of
your membership should be higher than 0.67.
Some short-term conditions may cause your exchange ratio to dip
below 0.67. For example, when your account is put 'On Hold', your
banners are not being displayed at other sites. After a few days your
exchange ratio may dip below 0.67.
Another reason for the exchange ratio to be lower than 0.67 is the
poor selection of target categories. If you are too restrictive with
your target categories, the server will not be able to find enough
opportunity to display your banners. As result your unused banner
displays will pile up.
Fortunately when these short-term conditions are gone, our server
will display your banners more often to compensate for the lost banner
displays. Your overall exchange ratio should eventually return to
Simply put, your hit credits represent click-thrus that our banner
network owes you. So accounts with more hit credits are given higher
exchange ratios to increase their probability of receiving more
visitors through banner click-thrus. In the long run, the amount of
click-thrus a site receives from the banner network should be
proportional to the number of visitors it delivers to the network.