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Compare Banner Exchanges

Trade Click-thrus

Most other banner exchanges trade impressions only. That's not fair because an impression is just displaying a banner once. Your banner may receive no click-thrus after countless impressions. So instead, we trade click-thrus in addition to impressions. Please take our Quick Tour to find out the details.

Comparison Table

Here are three well-known banner exchanges:
  • LinkExchange
  • This grand-daddy of banner exchanges was recently acquired by Microsoft. It has 200,000+ members, but with a 2-to-1 exchange ratio, you won't get a good deal.
  • SmartClicks
  • It claims to be able to find the best sites to advertise your banner. But with only a dozen categories available, the sites in each category are still too broad to be useful.
  • GSA Net
  • It looks at the banner placement at your site to determine your exchange ratio. But it still cannot guarantee your banner will be displayed at good locations in return.

    The table below summarizes how we compare to these banner exchanges. As you can see, besides trading click-thrus, we also offer more features. These features are explained on the next page.

    Features HitExchange GSA Net SmartClicks LinkExchange
    Trade Click-Thrus Yes No No No
    Exchange Ratio
    Min. 0.67 0.50 0.50 0.50
    Max. 5.00+ 1.00 0.50 0.50
    Size 400x40 Yes No No Yes
    Size 400x50 Yes Yes No No
    Size 468x60 Yes No Yes Yes
    Multiple Banners Yes No No No
    Banner Rotation Yes No No No
    Animation Control Yes No No Yes
    Target . . . .
    by Category Yes Yes Yes Yes
    by Sub-category 5 No No 2
    by Banner Yes No No No
    by Category 10 No No 2
    by Ratings Yes Yes Yes Yes
    for Members Yes No No Yes
    Search Engine Yes No No Yes
    Instant Change Yes No No No
    Voting Yes No No No

    Compare Exchange Ratio

    Exchange Ratio =   Your Banners Displayed at Other Sites
    Banners You Display

    Other banner exchanges offer exchange ratios that are fixed, usually around 0.50 (or 2-to-1). For every two banners you display for them, they display your banner once. What happens to the extra banner impression? They sell it to paid advertisers or use it to show banners of themselves.

    Frankly, we don't understand the latter practice. Most banner exchanges already show their logo or name right next to their banners. Why do they need to advertise themselves in the banner space? The extra impressions should be given back to the members. That's what we do. Our members only show banners for other members.

    We offer adjustable exchange ratios starting at 0.67 (or 3-to-2). The ratio is determined by the number of click-thrus occuring at each site. (The click-thrus are converted into hit credits first, then the hit credits affect the exchange ratio.) As more people click on the banners being displayed at a site, that member will receive a higher exchange ratio.

    Other factors also affect the exchange ratio. The Click-thru Ratio (CTR) measures how often the banner is displayed before someone clicks on it. Our system will lower a member's exchange ratio if the CTR of the member's banner indicates an ineffective design. This prevents bad banners from taking over.

    We also offer other ways for our members to earn additional hit credits to increase their exchange ratios. These are mostly tasks that members can perform to improve HitExchange for everyone's benefit, e.g. Hot! site voting (see next page).


    Three banner sizes are available: 400 x 40, 400 x 50, and 468 x 60 (dimension in pixels). Members can submit up to eight banners of any size in their accounts. They can also set the display probability, target categories, and Click-thru URL for each banner seperately.

    Our members also have control over banner animation. When animation is disabled, all banners displayed at that site will be static--animated banners will be frozen at their last frames. But this also applies to that member's banners being displayed at other sites. If a member submits animated banners for display, then that member must allow banner animation at his or her own site.

    Target & Filter

    Our targeting capability is more comprehensive than most banner exchanges. We classify sites into multi-level categories, so members may select one or more categories at any level to be the target of their banners. If a global taget is not sufficient, each banner may have its own target categories. No other exchange offers targeting that is this sophisticated.

    We also have a great filtering system. You may block out certain sites by their content rating, so they cannot advertise at your site. You may also block out sites by their categories. As far as we know, we are the only banner exchange to offer filtering up to 10 categories.


    Our member's directory is called the Hot! Directory. It lists members by category and has a search engine. But unlike other directories, the listings in Hot! Directory are updated instantly. There is a list of Hot! sites in each category which is voted by members. They are truly the best sites in each category because members are rewarded with hit credits for electing Hot! sites.


    We started HitExchange because we got fed up with other banner exchanges. They seem to be interested only in making money for themselves. "There is no catch to membership," they all claim. But there is. They collect money from paid advertisers while their members receive little benefit in return.

    At HitExchange we displays banners for our members exclusively. All extra banner impressions are distributed to our members accroding to hit credits. We only sell a few hit credits to compensate for our time, effort, and equipment maintenance. Our primary goal is to help web site owners promote their sites.

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