At Your Site - The Shown column counts how many
banners have been displayed at your site. The number of click-thrus
on those banners is the Clicks column.
Your Banners - Shown counts how many times your
banners have been displayed at other sites, which doesn't include
appearances on our Top Ten List or
Your Banners - The Clicks count is the number of
visitors that your site has received from HitExchange. It is mainly
from the click-thrus of your banners, but it may also include
referrals from our Top Ten List and
CTR - Click-Thru Ratio, the average number of banners
that need to be displayed before a click-thru will occur.
For the real click-through counter of your banners, see the
statistics table for each banner (click on Banner section's