Our targeting capability is more comprehensive than most banner
exchanges. We classify sites into multi-level categories, so members
may select one or more categories at any level to be the target of
their banners. If a global taget is not sufficient, each banner may
have its own target categories. No other exchange offers targeting
that is this sophisticated.
We also have a great filtering system. You may block out certain
sites by their content rating, so they cannot advertise at your site.
You may also block out sites by their categories. As far as we know,
we are the only banner exchange to offer filtering up to 10