|Exchange Ratio =
Your Banners Displayed at Other Sites
Banners You Display
Other banner exchanges offer exchange ratios that are fixed,
usually around 0.50 (or 2-to-1). For every two banners you display
for them, they display your banner once. What happens to the extra
banner impression? They sell it to paid advertisers or use it to
show banners of themselves.
Frankly, we don't understand the latter practice. Most banner
exchanges already show their logo or name right next to their banners.
Why do they need to advertise themselves in the banner space? The
extra impressions should be given back to the members. That's what we
do. Our members only show banners for other members.
We offer adjustable exchange ratios starting at 0.67 (or 3-to-2).
The ratio is determined by the number of click-thrus occuring at each
site. (The click-thrus are converted into hit credits first, then the
hit credits affect the exchange ratio.) As more people click on the
banners being displayed at a site, that member will receive a higher
Other factors also affect the exchange ratio. The Click-thru
Ratio (CTR) measures how often the banner is displayed before someone
clicks on it. Our system will lower a member's exchange ratio if the
CTR of the member's banner indicates an ineffective design. This
prevents bad banners from taking over.
We also offer
for our members to earn additional hit credits to increase their
exchange ratios. These are mostly tasks that members can perform to
improve HitExchange for everyone's benefit, e.g. Hot! site voting (see